Harnessing the Value of Big Data Analytics
By Shaun Connolly of Hortonworks and Steve Wooledge of Teradata

Learn how to gain business insight using MapReduce and Apache Hadoop with SQL-based analytics.


Everywhere these days the buzz about “big data” challenges is nearly deafening. Most companies know how to collect, store, and analyze their operational data, but new multi-structured data types are often too variable and dynamic to be cost effectively captured in a traditional data schema using only SQL for analytics.

Read this white paper to learn:

  • How to convert huge volumes of complex, high-velocity data into insight

  • The benefits of a unified big data architecture for analytics

  • The importance of analyzing big data to increase customer retention and loyalty

  • How to choose the ideal big data analytics solution







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