Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Today, the customer journey to conversion is multi-channel, multi-device, and multi-screen, making multi-touch attribution the default metric for truly valuable marketing insight and planning. 


Marketers must elevate their attribution analytics to compete in today's data-driven digitial marketplace.  Moving from single-touch attribution to a granular, multi-touch attribution solution can greatly impact a company, potentially resulting in higher ROI, increased accuracy of campaign performance, and greater decision-making confidence.

Request this white paper today and learn how by leveraging multi-touch attribution, your company can:

  • reduce non-productive spend

  • shift resources to higher ROI opportunities

  • optimize multi-channel campaigns

  • measure the impact of social interactions







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