Using Multi-Touch Attribution for Deeper Insight into the Customer Journey
Today, the customer journey to conversion is multi-channel, multi-device, and multi-screen, making multi-touch attribution the default metric for truly valuable marketing insight and planning.
Marketers must elevate their attribution analytics to compete in today's data-driven digitial marketplace. Moving from single-touch attribution to a granular, multi-touch attribution solution can greatly impact a company, potentially resulting in higher ROI, increased accuracy of campaign performance, and greater decision-making confidence.
Request this white paper today and learn how by leveraging multi-touch attribution, your company can: